The Rhetorical Career Of César Chávez John C. Hammerback

ISBN: 9780890968086

Published: December 3rd 2005

Hardcover


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The Rhetorical Career Of César Chávez  by  John C. Hammerback

The Rhetorical Career Of César Chávez by John C. Hammerback
December 3rd 2005 | Hardcover | PDF, EPUB, FB2, DjVu, AUDIO, mp3, RTF | | ISBN: 9780890968086 | 6.56 Mb

Chavez was an indefatigable speaker, writer, and non-discursive communicator who developed a well-thought-out approach to his rhetorical discourse and placed his speaking and writing at the center of his career. Hammerback and Jensen reveal thatMoreChavez was an indefatigable speaker, writer, and non-discursive communicator who developed a well-thought-out approach to his rhetorical discourse and placed his speaking and writing at the center of his career. Hammerback and Jensen reveal that Chavezs worldview motivated him to work so tirelessly and directed him to the particular rhetorical qualities and techniques that characterized his discourse.

The authors also demonstrate Chavezs surprising effectiveness as a rhetor despite his soft-spoken style, uncharacteristic of most powerful orators. The fact that Chavez had an extraordinarily powerful effect on audiences is well known- how Chavez achieved that effect has never before been explained. Hammerback and Jensen developed a model to help explain Chavezs startling transformation of some audiences and persuasion of others. By merging thought and character in his themes, arguments, and explanations, and in his first and second personae, Chavez was able to identify with the character of his listeners.

That identification induced many audience members to support Chavezs agenda for union activism.



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